Join Us On Our Day of Giving!

We are happy to announce the third annual Day of Giving event!

This year’s event will be held on February 25th at all Forefront Dermatology and Dermatology Associates of Wisconsin offices. The Day of Giving event is a great opportunity for our doctors and medical staff to give back to the communities they serve. The way it works is for every patient who has an appointment on February 25th, Forefront Dermatology and Dermatology Associates of Wisconsin will donate money to the Dermatology Associates of Wisconsin Foundation which supports community sponsorships and non-profit organizations. “We’re honored to be part of the communities we serve and attend to their skin health needs; giving back to local causes is just one more way we’re able to connect with our patients,” said Dr. Victoria Negrete, who is a Board-Certified Dermatologist at the Neenah, WI location, and is the Chairperson of the Dermatology Associates of Wisconsin Foundation. The Day of Giving is a company-wide initiative designed to connect Forefront Dermatology and Dermatology Associates of Wisconsin physicians and staff with their local community and give back to the programs that help neighborhoods come together. “We are now into our 3rd year of the Day of Giving and feel pride in being able to give back to the communities we serve,” said Dr. Kenneth Katz, President and Founder of Dermatology Associates of Wisconsin and Forefront Dermatology. Last year’s Day of Giving event raised a substantial amount of money and supported numerous events and charities. This year the event has been expanded to include the practice’s newest locations in Milwaukee, Muskego and Pleasant Prairie, WI; Batesville, Corydon, Greensburg, Greenwood, Jeffersonville, Kokomo, and Scottsburg, IN; Centerville, OH; Louisville, KY, and East Lansing and Hastings, MI. We hope to see you on February 25th at a Forefront Dermatology or Dermatology Associates of Wisconsin location near you! Did you like this post? Please leave a comment below. Join our online communities on Facebook, Twitter, Google+ and LinkedIn.

Free Skin Cancer Screenings from Forefront Dermatology

Forefront Dermatology Offers Life-Saving Skin Cancer Screenings

In the United States, over 5 million people are treated each year for skin cancer. To put that in perspective, one in five Americans will develop skin cancer during their lifetime. Of the three types of skin cancer – basal cell carcinoma, squamous cell carcinoma and melanoma – melanoma is the deadliest. To help keep the patients and communities they serve healthy, Forefront Dermatology will be hosting free skin cancer screenings in select offices throughout Indiana, Iowa, Ohio, Michigan, Kentucky and Wisconsin, on Saturday, April 11th from 8:30 AM – 12:30 PM. Our expert team of dermatologists, nurses and medical professionals has more than 30 years of experience diagnosing and treating skin cancer. With skin cancer, prevention and early detection work hand-in-hand in. Prevention is always the first step. Avoid prolonged exposure to the sun, wear sunscreen and protective clothing, and don’t use tanning beds. When detected early, skin cancer is very treatable and curable. Want to learn more about skin cancer prevention? Read our post: Protecting Yourself Against Skin Cancer. The free skin cancer screenings will be offered on a walk-in basis on Saturday, April 11th between the hours of 8:30 AM and 12:30 PM, and no appointment is necessary. Select Forefront Dermatology offices throughout Wisconsin, Indiana and Michigan will be participating in the screening event. For a complete listing of office locations and to find the one nearest you, call (855) 535-7175 or check the list online. We encourage you to take advantage of this opportunity and let one of our highly trained dermatologists assess your skin; it could save your life. Did you like this post? Please leave a comment below. Join our online communities on Facebook, Twitter and LinkedIn.

Dr. Starling Receives Award from the American Academy of Dermatology

We congratulate Dr. John Starling for receiving the Presidential Citation at the 2015 American Academy of Dermatology Annual Meeting. The award was presented to Dr. Starling at the Recognition Awards Reception this spring in San Francisco. Dr. Brett Coldiron, former president of both the American Academy of Dermatology and American College of Mohs Surgery, as well as Dr. Starling’s fellowship director, presented the award.   This award is in recognition of Dr. Starling’s innovative research and publications demonstrating the safety of office-based dermatologic surgery. Examples of his research and publications in this area include:

    • Outcome of 6 years of protocol use for preventing wrong site office surgery”, a study of 7983 cases of office surgery performed on patients presenting for treatment of skin cancer.
    • Determining the safety of office-based surgery: what 10 years of Florida data and 6 years of Alabama data reveal
    • Turn the Other Cheek” for the U.S. Department of Health & Human Services’ Agency for Healthcare Research and Quality

“I am honored to have received this award from Dr. Coldiron and the American Academy of Dermatology. Dermatologists are on the frontlines fighting skin cancer, and multiple reports from the United States and Europe continue to suggest that we are in the midst of a skin cancer epidemic. It is important to demonstrate that office surgery is safe so that patients continue to have timely access to medically necessary care. I look forward to contributing to future patient safety measures and the reduction of medical errors in order to provide world class care to patients.” ~ John Starling, III, MD

Dr. Starling attributes his interest in office surgery safety to being the son of a quality assurance manager. Although his father’s role was managing quality assurance in the clothing industry, he learned it’s value and how dedication to quality can improve any industry we work in. Quality is especially important in healthcare and in this case, the specialty of dermatology. He is a Board-Certified Dermatologist and fellowship trained Mohs Micrographic Skin Cancer Surgeon with Forefront Dermatology. Dr. Starling currently performs Mohs micrographic skin cancer surgery in Appleton, Fond du Lac and Oshkosh, Wisconsin. For information call (855) 535-7175.

Skincare on a Budget

You do not need to break the bank in order to keep your skin healthy and looking its best. Here are 5 practical tips to maintaining healthy skin while on a budget:

1. Keep clean and hydrated. Don’t let a 12-hour period go by without washing your skin with a cleanser and applying a moisturizer. Drink plenty of water during this time as well to keep your skin moisturized from the inside, out.

2. Use sunscreen year-round. Sunscreen helps prevent sun damage that could lead to wrinkles, age spots, or even skin cancer. It may cost money up front, but in the long run skipping the sunscreen could lead to more money spent treating the effects of sun damage.

3. Get the most from your body moisturizer. In the winter, apply it to damp skin as soon as you get out of the shower to lock in the moisture, eliminating the possibility of needing to reapply later in the day.

4. Consider using petroleum jelly. This common, inexpensive product has several uses for skin care including:

  • moisturizing rough, cracked feet, elbows, and hands
  • preventing chafing during exercise;
  • protecting skin injuries including bumps and scrapes

5. Use 2-in-1 Products. Limiting product lines saves money and storage space. Look for products that serve multiple purposes. Examples include a moisturizing sunscreen; SPF lip balm and moisturizing body wash.

Skin Struggles?
If you are struggling skin issues and don’t know where to turn, the skin health experts at Forefront Dermatology are ready to help. To find the Forefront dermatologist nearest you, visit the locations page today.

Fall Checklist: Skin Cancer Screening

Find it. Treat it. Beat it.

A simple statement, but the meaning behind it is strong. Each year there are more new cases of skin cancer than combined cases of breast, prostate, lung and colon cancer. Early diagnosis through a skin cancer screening can be the difference between life and death. According to American Cancer Society research, if melanoma is caught in stage one, the 5 year survival rate is 97%.  Late detection survival rates can be as low at 15%.

What Happens in a Skin Cancer Screening?

Not knowing what occurs in a skin screening can be a bit unnerving to a first timer. A typical skin cancer screening is a simple 10 minute appointment where a dermatologist examines your body looking for any areas of concern.

A skin cancer screening starts out with you changing into a hospital style gown. When the dermatologist enters you will first discuss any areas of concern you may have. According to Dr. Michelle Cihla, board-certified dermatologist with Forefront Dermatology, “this is not a time to be shy, point out any areas that you have noticed changes. Remember, you know your skin the best because you see it every day and notice the new or evolving moles.” The doctor will examine each part of your skin, and may use a special magnifying glass with a light—called a dermatoscope—to examine certain suspicious spots. If a suspicious lesion is identified, you may need a biopsy.

Skin Cancer Doesn’t Discriminate.

Skin cancer knows no boundaries. While your chances of getting melanoma increase as you get older, it’s one of the most common cancers in young adults ages 25 to 29. There are certain factors that can increase your risk, but even if none of these apply to you it doesn’t mean you are safe.

  • Light-colored skin, hair and eyes
  • People with moles or abnormal moles
  • Excessive sun exposure
  • History of sunburns
  • Family history of skin cancer
  • Weakened immune system
  • Sunny or high-altitude climates

Be Proactive

Remember, early detection saves lives and a simple, yearly in-office skin screening with your local board-certified Forefront Dermatologist can truly mean the difference between life and death. Contact us today to schedule your fall skin screening.


5 Reasons for Dry Skin in Fall

As the leaves begin to fall and days start to get shorter you may notice changes happening to your skin. It is common for people to develop dry, itchy skin during the colder months and there are 5 top reasons behind it.

  • Cold, Dry Air
    Cold air is dry air. In summer the air is warm and moist keeping your skin moisturized without you even realizing it. Once the cooler air arrives, the humidity levels drop and you lose that “natural” moisturizer leaving you with dry skin.
  • Harsh Winds
    Strong, cold winds can strip your skin of its natural barrier that keeps it from drying out. It is best to cover up your skin during a cold, windy day with long sleeves, a hat and a scarf.
  • Cold Outside, Warm Inside – Dry Everywhere
    Just because the weather has changed doesn’t mean we stop being active both indoors and out. Going back and forth between cold and warm air can be tough on your skin. Not only is the outside air cold and dry, but the forced warm air in your house is also dry causing your skin to dry out quickly no matter where you go.
  • Hot Showers
    A hot shower always feels great after coming in from a cold day, but hot showers are very harsh on your skin. Hot water removes many of natural oils promoting dry, itchy skin and causing it to redden and become irritated.
  • Itchy Fabrics
    Sweater weather is here, but it is important to watch the fabrics you are wearing. Fabrics like wool can cause irritation, leaving you with itchy skin. If you must wear a wool sweater, layer it with a cotton shirt to prevent rubbing.

Skin Struggles?
If you or your child are struggling with hair, skin or nail issues and don’t know where to turn, the experts at Forefront Dermatology are ready to help. To find the Forefront dermatologist nearest you, visit the locations page today.

Fall-Proof Your Skin

While fall for many means football, sweaters and pumpkin-spiced everything, it is also a time of the year for you to re-evaluate how you are handling your skin care routine.

  1. Break out the Humidifier

One reason fall is so harsh on our skin is because of the drop in humidity. This dryness gives way to dehydrated skin and inflammation. This is why eczema and rosacea can also flare up at this time of year. To protect your skin against this, create your own humidity by using a humidifier. Humidifiers add more moisture into our homes, giving our skin relief from the dry climate and increasing its hydration.

  1. Incorporate a Heavier Moisturizer

In summer, the humidity in the air keeps your skin moist, allowing you to get away with a light moisturizer. In winter, the humidity levels drop drying out your skin. To provide extra moisture and prevent moisture loss, a heavier moisturizer is required. Apply generously both morning and night, especially after a shower. If you have extra-dry skin, keep a small container with you to reapply throughout the day.

  1. Hydrate!

While a moisturizer helps hydrate the skin on the outside, it is also important to hydrate from the inside. A fall-proof diet includes moisture-rich foods including leafy greens, fruit and soups. Challenge yourself to up your water intake as well. Without adequate water intake, your skin will appear dull while also making wrinkles and pores more prominent.

  1. Exfoliate Less

Exfoliating the face and body is a must during fall as it removes dead skin cells and revitalizes our pores, but it is important to avoid over-exfoliating. Over-exfoliation can irritate and over-stimulate the skin. Instead, between exfoliation shorten your showers and cool the water down a few degrees to keep skin feeling fresh and healthy.

  1. Add Retinol

Retinol is a Vitamin A product that helps diminish the appearance of brown spots caused by the summer sun, lines, and wrinkles. Retinol works by speeding up the cellular turnover rate, which allows the healthier cells to work their way up to the surface faster and decreasing the activity of the destructive enzyme collagens.

  1. Keep Lip Balm on Hand

The cold air and harsh winds can dry out your lips and even cause them to crack. To prevent this, apply a SPF lip balm every morning and keep it handy to reapply throughout the day.

Skin Struggles?

If you are struggling with skin issues and don’t know where to turn, the skin health experts at Forefront Dermatology are ready to help.  To find the Forefront dermatologist nearest you, visit the locations page today.


The Hidden Way Pumpkins Can Benefit Skin Health

In the heart of fall, we find ourselves in a sea of orange. From carved pumpkins to pumpkin seeds, did you know pumpkins are a hidden secret to healthy skin? If you are looking to boost the appearance of your skin and hair, consider adding more pumpkin-infused products to your regimen. This signature fall specialty is packed with vitamins and minerals that promote glowing skin and healthy hair.

Pumpkins are a great source of vitamin B and C, which help protect skin from damage such as wrinkles.  Eating foods rich in vitamins B and C help promote collagen production and improve circulation. Overtime these benefits can improve skin tone and elasticity and increase skin cell renewal.

In addition, pumpkins are packed with carotenoids commonly known as alpha-carotene and beta-carotene. These carotenoids are responsible for giving pumpkins their classic orange glow.  Eating foods rich in carotenoids provide your body with protective antioxidants that can help to reverse UV damage and improve skin texture.

Pumpkins are also packed with minerals including potassium, copper, magnesium, manganese, and iron. These minerals help promote healthy skin and hair by promoting hair growth, protecting cell membranes, maintaining collagen, fighting acne and increasing skin renewal. An easy way to add pumpkin to your diet is through pumpkin seeds. Try adding them into salads, soups, yogurt and oatmeal or bake in the oven to eat as a snack.

Besides consumption, pumpkin can also be applied topically in the forms of peels, masks, creams, and conditioners to promote healthy skin and hair. Pumpkin is widely used in facials in combination with other soothing ingredients like honey and lemon to help brighten skin and treat a dull complexion.

Skin Struggles?

If you are struggling with skin issues and don’t know where to turn, the skin health experts at Forefront Dermatology are ready to help.  To find the Forefront dermatologist nearest you, visit the locations page today.

5 Tips for the Perfect Fall Skin Care Routine

November is National Healthy Skin month and it’s a great time to reconsider how you handle your skin care routine as the temperatures continue to drop. Here are the top 5 tips from Dr. Victoria Negrete, board-certified dermatologist with Forefront Dermatology, to keeping your skin healthy as the seasons change.

1. Continue to Wear Sunscreen – Sunscreen may be the last thing you think about as the days continue to shorten, but in truth it needs to be applied year-round, not just during the summer months. The sun’s UV rays are still powerful enough in the winter months to cause skin damage. At minimum, apply a moisturizer containing SPF30.

2. Seek out Healthy Foods – With holiday season in full swing, our lives are surrounded by sweets and treats every corner we turn. It is important to maintain a healthy diet to keep your skin’s health in check. Eating a diet that is rich in Omega 3s, whole grains and vitamins is essential to maintaining your skin’s natural glow. Find balance to the sweets by consuming plenty of fruits, vegetables and lean proteins.

3. Don’t Forget Your Lips – At a time of the year where we cover up our skin from the cold, our lips take the brunt of the cold, wind and sun exposure. To prevent chapped and sore lips from ruining your holiday season, carry an SPF lip balm with you and apply generously throughout the day.

4. Keep Your Skin Moist – Your skin needs to stay hydrated in order to stay healthy. We have lost the “natural” moisturizer known as Mother Nature’s humidity so it is important to supplement with a whole body moisturizer. Apply a moisturizing cream morning and night and as needed throughout the day. Find a shower body wash that includes a moisturizer if you are short on time.

5. Check Your Stress – The holiday season can mean increased stress levels for many. From holiday planning, family, shopping, you name it stresses can find their way into our lives. Unfortunately, stress is a huge contributor to skin problems like acne and wrinkles. If you find your stress levels increasing, find a way to relax. For some it may be taking a walk or reading a book, and others it may be enjoying a bubble bath. Find what works for you and make sure to incorporate it into your week.

Skin Struggles?
If you are struggling with psoriasis or other skin issues and don’t know where to turn, the skin health experts at Forefront Dermatology are ready to help. To find the Forefront dermatologist nearest you, visit the locations page today.

Skin Benefits to No-Shave November

Listen up men, this one’s for you.

If you haven’t already heard, No-Shave November and Movember started as “manly” celebrations of facial hair that turned into greater purposes.

In 2003, The Movember Foundation was formed by two men who wanted to bring the mustache back in style. As the movement spread it turned into a global initiative to promote men’s heath. Today, 21 countries participate in the mustache-growing event, bringing attention to prostate cancer, testicular cancer, men’s mental health, and the importance of physical activity.

No-Shave November also began as a fun tradition, but transitioned into a charity foundation in 2009. The purpose of No-Shave November is for people to raise awareness for cancer by growing their body hair, and donating their monthly hair-maintenance expenses to the cause.
While both of these movements have benefited many organizations worldwide and increased men’s health awareness, participating in Movember or No-Shave November also gives men some skin health benefits.

According to Dr. Victoria Negrete, board-certified dermatologist with Forefront Dermatology, “if you keep your beard clean and well kept, you will benefit from:

1. Blemish Prevention: When you shave, you risk exposing your skin to bacterial infection. By letting your beard grow, you’re not only able to hide blemishes, but may prevent them from happening in the first place.

2. Sun Shield: Although sunscreen should still be applied, research has shown that a beard can help protect your skin from harmful UV Rays.

3. Moisturizer: A beard is basically a natural scarf, which makes November a perfect time for no shaving. By shielding your face from the cold, dry air, your skin stays moisturized with the natural oils in your beard.”

Give thanks this month by putting down the razor, donate to the No-Shave November or Movember Foundations, and enjoy the skin health benefits that the extra facial hair can provide.

Skin Struggles?
If you are struggling with skin issues and don’t know where to turn, the skin health experts at Forefront Dermatology are ready to help. To find the Forefront dermatologist nearest you, visit the locations page today.